EPIC Clowning

In the book, “The Gospel According to Starbucks,” author Leonard Sweet shares the steps to having an epic experience.  He talks about how the coffee giant, Starbucks, has become what it is today, and why.  He compares the Starbucks philosophy to churches that are offering effective ministry.  I found this book intriguing, insightful and applicable.

Author Sweet shares four key components to effectiveness in ministry approach.  These four areas appeal to the internal desires of our current culture.  These four areas are components that clowns should also focus upon.

The first letter in the word “EPIC” is “E.”  This represents “experiential.”  People do not just want to sit and listen to a lecture.  They want an experience!  What may you do in your clowning to create a fun, interactive experience for people? 

Years ago, Susan Carpenter stated, “Clowns should not just give away things.  Clowns give memories.  Clowns give an experience.”  And so we should! 

The letter “P” stands for “participatory.”  Clowns interact with their audience.  This experience should be something that your audience is able to take part in.  Are they able to help you make choices?  How about choosing the balloon animal?  …or waving the magic wand?  ...or picking the juggling prop?  …or shouting out the scripture verse?  Look for ways to involve your audience with your presentation.

The third letter in EPIC is “image rich.”  Think of Starbucks.  When you see the Starbucks logo, it makes one think of their coffee and their coffee shops.  They portray a certain image and use that to help bring their customers back.  Clowns have vibrant images too.  Maybe there is a certain image you may use in your clowning.  Mark Anthony was noted for the fly on his nose and the dog collar he wore.  Lou Jacobs was recognized by his cone shaped headpiece and giant red ball nose.  Lee Mullaly has a yellow bird which sits on his hat, no matter which costume he is wearing, no matter what kind of hat he has on.  Gene Lee was known for the red and white striped pattern implemented in his clothing and props.   Consider that Jesus himself used various images to help people understand spiritual truths.

Lastly, “C” stands for “connective.” Ministry clowns build connections; connections between people; connections with their audience; connections with God.  We connect historical clowning with modern audiences.  We connect positive humor with biblical message, comedy with scriptural concepts.  We connect fantasy with spiritual reality, cartoon-images with real-life solutions.  Through the use of laughter we help onlookers connect with us, and also connect with each other. 

Look at your clowning.  Are you able to help people have an EPIC experience?  Begin to think of your clown interactions as an “experience” for your audience.  Make your time with them something they may participate in, not just watch.  Use images that help illustrate truths.  Consider the image you portray to your audience.  Build connections.  Look for ways to give an EPIC experience!